Sony's new flagship product arrives sooner than expected.

 The Sony Xperia 1 IX has just appeared in the GSMA IMEI database with three model numbers, suggesting the company is preparing a product for 2027.

Sony appears to be taking a step further in developing its next flagship smartphone, the Xperia 1 IX. According to information from the Japanese website S-Max, three new model numbers have been discovered in the GSMA IMEI database, indicating that this successor is currently under development.


The Xperia 1 IX has made important preparations for its launch next year.

The Xperia 1 IX has made important preparations for its launch next year.


POAGVAVABD-2 POAGVAVABD-1 POAGVAVABD-3 POAGVAVABD-4 POAGVAVABD-5 POAGVAVABD-6 POAGVAVABD-7 POAGVAVABD-8

The recorded product codes include XQ-HH44 (exclusive to the Japanese market, supporting eSIM), XQ-HH54 (for Europe), and XQ-HH74 (for other markets, including China). According to Sony's convention, the "H" at the beginning of the product code indicates the year of manufacture as 2027, while the "4" at the end confirms eSIM support. 


The accompanying internal names are PM-1545-BV, PM-1540-BV, and PM-1541-BV. Notably, the Japanese version is also said to be compatible with 3GPP satellite communication standards.


POAGVAVABD-9 POAGVAVABD-10 POAGVAVABD-11 POAGVAVABD-12 POAGVAVABD-13 POAGVAVABD-14 POAGVAVABD-15 POAGVAVABD-16 POAGVAVABD-17

The Walkman Blog also notes that the Xperia 1 VIII appeared in the database in November 2025, while the Xperia 1 VII was recorded in October 2024. Although the early listing of the Xperia 1 IX doesn't necessarily mean it will launch sooner, it suggests Sony is actively developing the next generation of this product line.


Three different versions of the Xperia 1 IX have been reported.


POAGVAVABD-18 POAGVAVABD-19 POAGVAVABD-20 POAGVAVABD-21 POAGVAVABD-22 POAGVAVABD-23 POAGVAVABD-24 POAGVAVABD-25

Three different versions of the Xperia 1 IX have been reported.


Sony has maintained a consistent annual release cycle for the Xperia 1 series, albeit with lower production volumes compared to its major competitors. The Xperia 1 IX is expected to continue focusing on screen quality, photography capabilities, and powerful audio features.


POAGVAVABD-26 POAGVAVABD-27 POAGVAVABD-28 POAGVAVABD-29 POAGVAVABD-30 POAGVAVABD-31 POAGVAVABD-32 POAGVAVABD-33 POAGVAVABD-34

However, one factor to consider is price. The current DRAM shortage could drive up component prices, potentially leading to price increases when the Xperia 1 IX launches next year. Currently, no other specifications have been leaked, but the confirmation of the model number suggests that initial planning and legal work has begun. More details about the Xperia 1 IX are expected closer to its launch date in 2027.

Sony's upcoming flagship phone is making the smartphone world a better place.

For a long time now, Sony has ceased to be an influential smartphone manufacturer. There was a time when the brand was favored by Sony-Ericsson.


Watch More Image Part 2 >>>

Today, the Xperia line is a victim of a series of ups and downs, including exciting ideas but poor execution and exorbitant prices. Far from its heyday, Sony still has the ability to release powerful high-end smartphones, but its future is highly uncertain.


Concept image of the Sony Xperia 1 VIII.

Concept image of the Sony Xperia 1 VIII.


The Xperia 1 VIII flagship is expected to launch worldwide. Rumors about this "superphone" suggest Sony will make some necessary changes but will repeat its old mistake: selling it at an excessively high price. This raises the crucial question of whether the Xperia 1 VIII should even exist!


Determined by oblivion

Sony's smartphones have consistently been among the best devices on the market. Each high-end Xperia 1 boasts a unique design, a superb display, and outstanding performance—features many other companies only dream of.


However, Sony phones still haven't become the best smartphone choice. Even the top-of-the-line Xperia 1 only meets expectations for a modern high-end phone, not significantly outperforming its competitors in terms of both specifications and software.

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